Meet the team behind Hooksgreen Herbs and get a flavour of how the nursery began and how it continues to grow.
Established now as one of the leading Herb Nurseries, Hooksgreen Herbs was founded in 2005 and is now based in Abberley, Worcestershire. Originally founded by Uncle Malcolm, Hooksgreen Herbs began its life growing bedding and other perennials before deciding to specialise in herbs in 2005. The nursery is now run by Louisa and Jeff Ballard on our family apple farm with Malcolm still very much involved, sharing his knowledge and wisdom whenever possible! We enjoy a reputation of supplying quality culinary, medicinal and scented herbs to the general public.
We offer an extensive range of pot grown herbs in 2 sizes: 9cm and 1 litre pots, and also advise on bespoke herb garden designs as well as illustrated talks to groups and societies.
In any family-run business, roles are often blurred, and in the height of the busy growing season, you will find us all busy across the nursery.
Meet the Team
Malcolm
Malcolm is hailed as the fountain of all knowledge. More recently he has stepped back from the day to day running of Hooksgreen Herbs but he is very much a valued part of the team. Whenever time allows, he loves to pop by, share his knowledge and pass on the wisdom he has built over the years. With this wisdom there is not much he doesn’t know about herbs and we are lucky enough to have him as part of Hooksgreen.
Jeff and Louisa
Jeff – Our production director, he maintains that he does all the hard work on the nursery! From deciding on the growing schedule to sowing seed and taking cuttings, Jeff keeps the nursery full of fabulous home-grown produce. The specimen plants that he grows for the show displays take up a huge amount of time and energy, and their upkeep through the year is a major part of his business.
Louisa – The front (wo)man at all the shows and is easily identified by her welcoming smile and passion to share all her knowledge with anyone who is passing. As well as selling at plant fairs, Louisa is in charge of the mail order side of things and handles all despatches from the nursery. She has also been known to do production work when she has a moment to spare and oversees the administration for the business as well.
Our 3 Young Budding Horticulturalists
As a family business, the junior members of our family are an integral part of the team here at Hooksgreen Herbs – they are the future!